Learn. Connect. Grow.
Social Media Training
This month, the Bozeman Area Community Foundation is co-sponsoring a special training event with the National Wildlife Federation for nonprofit organizations on social media. This event will feature Danielle Brigida, Senior Manager of Social Strategy and Integration from the National Wildlife Federation.
WHEN? We will be hosting two separate trainings (same content on each day), one on Wednesday the 22nd and one on Thursday the 23rd. We can accommodate 40 people per day. 9:00 a.m. – 4:00 p.m both days.
WHERE? BlueOcean Innovation Center in Bozeman at 1820 West Lincoln Street Bozeman, MT 59718.
HOW MUCH? $25/person. Coffee, tea and snacks provided. Lunch on your own.
HOW DO I REGISTER? Please send an email to Alexis Bonogofsky at firstname.lastname@example.org with your contact information and the day you would like to attend (22nd or 23rd). Reserve your spot quickly as this training will fill up fast!
IMPORTANT NOTE: Please do not register for this workshop if you are not certain you can attend. Because of the high interest in the training, we want to make sure that the workshops are full and that everyone who would like to come is able to. If you are not sure if you can attend but would still like to tentatively reserve a spot, please put that in your email and if Alexis has not heard back for you in about a week before the event, she can open up your spot to someone else.
Everyone is welcome but workshop will have a heavy emphasis on conservation and advocacy work. However, basic social media concepts are applicable across all issues and professions.
Social Media for Associations and Nonprofits Workshop
9:00 a.m- 9:30a.m. Opening and Introductions
9:30 – 11:15 a.m. Meet the Platforms: An Insider’s Look at Building a Community
In this hour we’ll dive into Facebook, Twitter and Linkedin (and some Google+) and discuss some of the efficient ways to manage and build your community and presence. Through a variety of tools and resources we’ll discuss ways to build a dynamic presence that brings value to your organization and to your supporters and members.
Tips to identify and engage advocates on Facebook, Twitter, Google+ and Linkedin
Top management platforms and tactics to help you master online outreach
Best practices for what to post, when to post and how often
How to make the most of fewer resources with free tools
Specific questions from your individual organizations or work.
11:15-11:30 a.m. Break
11:30 -12:30 p.m. Creative Storytelling with Visual Elements
The web is still driven heavily by content, context and visuals. In this portion we will look at how some of the more visual networks (like Flickr, YouTube, Pinterest and Instagram) can liven up the networks we learned about in the first section and how these social elements can play together. Topics:
An overview of Instagram, YouTube, Pinterest, Flickr and more
Learn ways to prep photos for your social platforms
Get creative ideas for visually stimulating campaigns
Identify ways to incorporate images in all of your work
EXERCISE: Develop your own visual storytelling example
12:30-1:30 p.m. Lunch
1:30- 2:30 p.m. Listening and Measuring Social Media’s Impact
In this section we’ll discuss ways to listen and measure the impact of your social channels through creating reports and incorporating measurement and testing into your practices. We’ll also discuss ways social media can play with your website and how tracking continues to help you test new ideas.
Report results of your social media efforts to senior leaders
Use free or low-cost tools to build and monitor your community
Ways social media tracking can be done easily with free or inexpensive tools
2:30 – 3:30 – Blogging and Writing for a Social Audience – Alexis Bonogofsky
3:30 – 4:00 – Questions, odds and ends, further resources to explore